Saturday, October 23, 2021

Newsweek enters news, business and design spaces with new beta site

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What else is out now, and what’s new?

What else is out now, and what’s new?

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Newsweek

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Another sausage memo?

The latest Newsweek.com deal features a vast magazine, filled with a coloured strip of the world’s most used typefaces and home to daily coverage of the more visible world.

Every day, the site features a series of “who’s on top”, or “who will take over”, lists, updating each afternoon with the afternoon news – first from the politics team and then from other international desks.

“As we push into this new digital future we were asked by our partners at New York Times Digital to find the right assets and people to make the site a positive experience,” said Tim Stevenson, President and CEO of Newsweek’s parent company IBT Media.

“Newsweek has a proven track record of delivering original, authoritative journalism and we are pleased to be working with New York Times Digital and their world class editorial team.”

The site has been modernised from roughly a 5,000-word i.e. working paper on an old-fashioned printing press basis, using a kind of short-form digital magazine – he calls it “running out to a gym for a run”, though he also seems to want to emphasise the long-form quote.

From there, each day’s “who’s on top” lists will be published in an in-depth feature, but that is for readers to discover.

The most talked about news of the day will be pushed to the front with an array of format-variant clickbait – the name “COVERANDPROJECT” evokes the slightly blurry Wired styling of old – designed to lure more deeply engaged readers to start snooping around.

Reader numbers

The site will be available to all (but just in a limited capacity). “One of the key things we talked about,” says Stevenson, “was that we wanted to bring this to our readers in a way that makes it feel a lot like it’s coming from Newsweek.”

He gives as example the nature of the team. “We think that if we build a really good team [from top-to-bottom] – and we know that we can do that – that is going to be the key in terms of producing the kind of print product that we’ve been known for.”

The reader experience

Features

These, meanwhile, can be reached via keyword search or click-to-view. “Obviously,” says Stevenson, “you can find all that content on a regular site [such as an “as of today” one the non-paper Newsweek produced earlier this year, then made into a downloadable PDF].”

The best form

The magazine form, when it’s brought to market, is “the one that’s going to be most effective at taking us over the top and making us the mass-audience brand we need to be”, adds Stevenson.

The new title, he claims, will place “Newsweek in the print position of those other American newspapers,” the New York Times, the Wall Street Journal and the Washington Post, that are preparing to switch to digital-only (the Washington Post, like the Times, is doing so in partnership with Microsoft for a deal to keep selling printed editions).

New York Times managing editor Dean Baquet – based on previous interviews – has suggested that the print and digital press are going to see a lot of convergence in the next decade: “It’s been strange in some ways for us as big media companies. I still remember when the last celebrity died. No Newsweek.”

Publisher IBT Media was set up in 2011 by the International Business Times, a “news technology” portal known for its sci-fi crime fiction, game design and travel series. It plans to launch another vertical in September.

Profit

New York Times president, executive editor and publisher Mark Thompson has said that dropping newsprint “isn’t just a digital initiative.”

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